Our brilliantbarneggs

Looking to the future

The egg market continues to evolve, with consumers rightly invested in how and where their food is produced. We’re keen to offer all our customers higher welfare products, so we introduced our great value barn eggs in 2024. Here’s how we’re making changes.

Our five-year plan

In 2024 we began implementing our cage-free programme, and plan to stop producing enriched colony eggs by 2028. We call this Vision 2028.

A few barn egg questions cracked!

What does Vision 2028 mean for us?

Back in the ‘60s our founders Carl and Peter kept free-range hens, but eggs were seasonal and very expensive. As the food industry evolved and scale production methods became common, the business grew to meet this demand.

Moving away from a cage-based system brings us back in tune with our original free-range approach, as well as the wider market. Major retailers and food companies across the UK pledge to sell only cage-free eggs by the end of 2025.

Why switch to a
barn-laid system?

Egg lovers choose what to buy based on factors including price, production type and more. It’s important to us that our production methods prioritise hen welfare and meet your expectations. We’re pleased to say our ROOST barn egg range offers a tasty, affordable alternative to free-range.

What are the welfare benefits for our hens?

Barn eggs are laid by hens housed in large, climate-controlled sheds without cages. They can roam freely within the shed, socialising and perching with no threat from outdoor predators or exposure to the elements. A happy hen produces a tasty egg!

What happens if you currently buy colony eggs from us?

We expect buying habits to evolve over time but feel confident our choice to change gives customers what they want for the long term. We’ll continue to offer colony eggs until we complete the conversion process in mid-2028.